Kirsten Frandsen is Professor in Media Studies at Department of Media and Journalism Studies, School of Culture and Communication, Aarhus University, Denmark. Her research has focused on varying aspects of sports in the media including theoretical contributions, empirical studies of production of televised sports, globalization, historical developments of sports broadcasting and sports journalism in general, audience studies and sports broadcasters’, fans, athletes’ and sports organizations’ use of digital platforms. Recently she has been particularly interested in processes of mediatization in sport and has published Sport and mediatization (2020, Routledge).